Series: People Behind the Product

CanaFarma Hemp Products Corp., the nutraceuticals company, specializing in hemp-based products, has grown rapidly over the last few months. What’s the secret to their success? Their powerful marketing strategies. According to their analysis, CanaFarma operates through a Direct-to-Consumer (D2C) and vertical integration strategy, enabling customers to receive the best-sourced products straight from the company’s hands, cutting out the middle man and raising the bar of service and quality.

Thanks to a highly experienced team, CanaFarma continues to grow and produce, becoming an interest to investors around the world.


CanaFarma’s management and board members have a wealth of experience.”

Frank V. Barone is the Chief Operating Officer of CanaFarma Hemp Product Corp. As co-founder of several health-driven supplement and cosmetics companies, and has successfully sold more than $150M in product direct-to-consumer.

Frank Barone received his Bachelor of Science degree from St. John’s University. He continued his education to receive a Juris Doctorate from St. John’s University School of Law. 

He is a pioneer in non-traditional marketing, including social media, SEO, and affiliate marketing, and has worked for the last 18 years and co-founded several consumer goods and services. These include Barmensen Development, NextGen Health Solutions, and Associate Design LLC.

As a co-founder and leader of these companies, Mr. Barone oversaw the operations of many facets of the business, including the financial and operational infrastructure, channel strategies, legal aspects, and business development. Prior to 2002, before co-founding and operating these businesses, Frank Barone was the Chief Operations Officer for a financial technology holdings company that held two SEC-registered subsidiary broker-dealers.

Mr. Barone has also filed several innovation patents. In 2013, he filed a patent on his invention of a Thin Film Toothpaste Strip. This patent is a non-adhering oral tape, film, or strip as an at-home oral care composition. It includes an effective cleansing solution as teeth cleaning agent… containing precise dosage amounts of fluoride. Precision fluoride dosage can help mitigate the inherent problems of fluoride overdosage this is associated with standard denitrification. The present disclosure also directs kits for home use containing these non-adhering oral tapes, films, or strips.

CEO of CanaFarma, David Lonsdale, said, “We are very pleased to be putting Frank in charge of the operations of CanaFarma. He is a talented and seasoned executive in whom we have a great deal of confidence. I am looking forward to working closely with Frank as we execute on the strategies that we have developed.”