Zebra Technologies (ZBRA) is a suburban Chicago based company that keeps track of everything. They are really at the heart and soul of RFID, barcodes, reading and tracking everything under the sun. The company provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. If you want a stock to watch which indicates where the economy is – Zebra is one to keep an eye on.

They operate in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. It designs, manufactures, and sells a range of products that capture and move data, including mobile computers, barcode scanners and imagers, radio frequency identification device readers, specialty printers for barcode labeling and personal identification, and real-time location systems; related accessories and supplies, such as self-adhesive labels, receipts, ribbons, plastic cards, and wristbands. Zebra Technologies Corporation was founded in 1969 and is headquartered in Lincolnshire, Illinois.

From the recent earnings call from February 13th, very early on in the Covid-19 economy and outlook.

I pulled the recent Analyst call and some notes below, keep in mind this is early on in the Covid-19 Pandemic.

James Andrew Ricchiuti, Needham & Company, LLC, Research Division – Senior Analyst


Okay. And just with respect to the coronavirus, I think we all appreciate the challenges of trying to forecast the business with this fast-moving developments. But I’m wondering as you see the business now, are you — does your guidance for Q1, anticipate any revenue potentially shifting out into Q2?

I mean, you’ve highlighted some additional freight expense. And then the $0 to $50 million impact that you identify on sales, is that — I wonder if you could talk a little bit about whether that is more supply chain-related or potentially demand-related that you’re anticipating?


Olivier C. Leonetti, Zebra Technologies Corporation – CFO


Let me answer to this question, Jim. So as you indicated, the situation is obviously very fluid. We have new news every day. Our base case, so the 4% to 7% growth for Q1, assumes the impact of the coronavirus as we know it. So for example, we have reflected a shift in demand, lower demand in China, additional freight costs. And to give you a bit more colors on what is going on with our supply chain, our teams are taking a pretty much multiple times a day. All our Tier 1 or our key partners are back to work and ramping productions.

Grant's zebra - Wikipedia

Below is the stock price performance, and like every other stock – took a 50% hit in 2020.