Peloton Interactive (PTON) IPO’d in September of 2019 at $22 immediately broke the issue price before mounting a nice rally to $32 p/s into the Christmas buying season. Then they had a negative gaffe that went viral and shares sold off back below the $20 issue price.

Now they are a ” stay at home stock “ managers are adding to their portfolios and the stock price looks like a hilly screenshot of a ride on the bike itself. You needed to buckle in to own this one, now we will see if the company can execute and deliver what they promised in the initial IPO business model.

In December, Peloton trimmed the cost of its digital-only membership to $12.99 from $19.49 per month. Some analysts were skeptical, as the firm’s main business is selling internet-connected stationary exercise bikes and treadmills that cost more than $2,000 and $4,000, respectively.

In an effort to onboard more customers, the company announced Monday that it was extending the free trial period of the company’s app from 30 days to 90 days in the U.S., U.K. and Canada. While many of the company’s live classes are best experienced on their pricey hardware, the company also offers on-demand classes for exercises like yoga, cardio and meditation. Notably, the company is maintaining the 30 day trial for its actual bike hardware.

Peloton has seen negative impacts as well; the company has shuttered its retail showrooms indefinitely and announced they were closing their live studios to the public. Buckle in for a wild ride.