Journalist interview with Canafarma founder and master of direct to consumer sales, Frank Barone. Interview conducted in public forum with live audience for transparency in journalism. Market News First Journalists Josh Lankford and Steve Kanaval conducted the interview via live podcast on Friday, February 28, 2020.
Mr. Barone described the benefits of Direct to Consumer sales and has recently proven efficacy via sales of ‘Yooforic’ hemp oil, cbd infused chewing gum. The power of d2c is that sales per sku can be driven to hundreds of millions of dollars in a single year. Frank Barone gave in depth understanding of d2c and how it is powering one of the fastest revenue growths in the cannabis industry